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The Gaming Playbook
Game Development
· 68 min
How Roblox Changed Game Development | Marcus Holmström
With Marcus Holmström
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About this episode
Ever wondered how to scale a gaming studio to over 300 staff without raising a single dollar of VC funding?
In this episode, I sit down with Marcus Holmstrom, Co-Founder and CEO of The Gang, who shares how he built one of the world’s leading Roblox studios, and working with brands like FIFA, Netflix, Amazon, and Wimbledon, while pioneering the rise of UGC gaming.
We talk about how Roblox developers are actually making huge money from their games, what’s driving the UGC boom, and why more traditional studios are starting to take notice. Marcus also breaks down how to build a remote-first team, hire the right people, and create games that find product-market fit fast.
This is a practical, no-fluff deep dive into the business of modern gaming, from bootstrapping to global scale.
Connect with Marcus Holmström
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