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The Gaming Playbook
Game Development
· 65 min
How to Decide What’s Worth Doing at Your Game Studio | Jakob Berglund
With Jakob Berglund
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About this episode
Today I’m joined by Jakob Berglund, founder of Atlas One, who spent over 11 years at King and later worked on MONOPOLY GO! at Scopely.
We talk about turning game analytics into better decisions, identifying what actually drives player retention and revenue, and comparing the value of new features against technical debt. We also explore why more data and AI-generated insights don’t necessarily lead to better decisions.
If you’re a game developer, producer, analyst, or studio leader trying to figure out what deserves your attention, this episode is for you.
Connect with Jakob Berglund
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