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The Gaming Playbook
Game Development
· 66 min
How This Publisher Tests Game Ideas in Just 2 Weeks | Kirill Oreshkin
With Kirill Oreshkin
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About this episode
How can you tell whether players want your game before spending years building it?
Today, I’m joined by Kirill Oreshkin, Co-founder and CEO of Polden Publishing, who explains how his team tests indie game ideas through two-week influencer campaigns and Steam wishlists before deciding which games to sign.
We also discuss how to validate game ideas with trailers, market games on Steam using TikTok and YouTube Shorts, and decide between self-publishing and working with a publisher.
If you’re an indie game developer or studio founder looking to validate your next game, attract more players, or improve your chances of getting signed by a publisher, this episode is for you!
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