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The Gaming Playbook
Game Development
· 78 min
Why Game Marketing Starts Before You Write a Line of Code | Andrew Pappas
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About this episode
Ever wondered why some indie games blow up without “doing any marketing”? And why that idea frustrates real game marketers?
In this episode, I sit down with Andrew Pappas, founder of RenGen Marketing and host of Indie Game Movement podcast, to unpack what real marketing looks like for indie studios in 2025. Andrew has worked with countless devs across the world to help them understand how to
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