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The Gaming Playbook
Game Development
· 85 min
Ex-Xbox Executive: Why Making Great Games Is Only Half the Job | Chris Bain
With Chris Bain
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About this episode
How do you build a great game company, not just a great game?
Today, I’m joined by a former Xbox executive and Player One Consulting CEO, Chris Bain, who shares lessons from working with 100+ game studios, major publishers, and Microsoft.
We discuss game pricing, localisation, publishing deals, funding, studio growth, leadership, vision, and why so many developers focus on making games but overlook building sustainable businesses.
If you’re an indie developer, studio founder, publisher, or anyone interested in the business of games, this conversation offers practical insights on turning creative projects into long-term, successful companies.
Connect with Chris Bain
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