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The Gaming Playbook
Game Development
· 54 min
Why Launching Your Game on Steam Is Only Half the Strategy | Adam Selcuk
With Adam Selcuk
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About this episode
Today, I’m joined by Adam Selcuk, CPO at VaultN, who explains why game studios are leaving significant revenue on the table by ignoring third-party PC game distribution. Drawing on 20+ years in digital game retail, Adam breaks down how publishers can sell more copies, reach new markets, improve discoverability, and maintain control over pricing and distribution.
We discuss why Steam alone isn’t enough, how third-party distribution can significantly increase game sales, and what developers should do before launch to maximise revenue.
If you’re an indie game developer, publisher, or studio founder looking to sell more copies of your game, this episode is for you.
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