← All episodes
The Gaming Playbook
Game Development
· 56 min
Why Good Games Still Fail: Data from 690+ Game Launches | Robbie Ferguson
With Robbie Ferguson
Listen on
About this episode
Why do 90% of games fail, even when the game itself is good?
Today, I sit down with Robbie Ferguson, Co-Founder at Immutable, to break down the real data-backed reasons most games never make their money back, and what the top-performing studios do differently.
Robbie shares insights from 690+ funded game launches, explains why Steam wishlists are often misleading, and reveals how pre-launch audience warming, cohort quality, and lifecycle marketing determine whether a game succeeds or dies quietly.
If you’re a game founder, marketer, indie dev, publisher, or investor, this is a must-watch breakdown of modern game economics and launch strategy.
Connect with Robbie Ferguson
More episodes like this
Game Development
How This Publisher Tests Game Ideas in Just 2 Weeks | Kirill Oreshkin
Today, I’m joined by Kirill Oreshkin, Co-founder and CEO of Polden Publishing, who explains how his team tests indie game…
Oct 29, 2026
The Gaming Playbook
· 66 min
Game Development
How to Decide What’s Worth Doing at Your Game Studio | Jakob Berglund
Today I’m joined by Jakob Berglund, founder of Atlas One, who spent over 11 years at King and later worked on MONOPOLY GO! at Scopely.
Oct 22, 2026
The Gaming Playbook
· 65 min
Game Development
What It Takes for a Great Game to Succeed | Everplay CEO Mikkel Weider
Today, I’m joined by Mikkel Weider, the new CEO of Everplay Group, home to Team17, astragon Entertainment and StoryToys, with…
Sep 10, 2026
The Gaming Playbook
· 33 min
FREE WEEKLY NEWSLETTER
Hivemind Weekly
New episodes, upcoming events and what games industry leaders are talking about. Weekly. Unsubscribe at any time.