The Brand Problem Every Game Studio Has But Won’t Admit | Anastasia Zaiceva

What does a game studio brand really mean beyond a logo or colour palette?

Today, I’m joined by Anastasia Zaiceva, Chief Communications Officer at ZiMAD, who shares how strong branding shapes the identity, strategy, and growth of a game studio.

We explore why branding is more than visual design and why it’s the foundation that defines a studio’s values, culture, hiring strategy, player relationships, and long-term vision. From aligning internal teams to communicating clearly with players and partners, Anastasia explains how studios can build a brand that supports both creative direction and business success.

If you’re building a game studio, working in game marketing, or trying to grow a recognisable brand in the gaming industry, this conversation is for you.