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The Gaming Playbook

Game Development

· 74 min

Why Indie Game Funding Has Changed Forever | Pontus Maehler

With Pontus Maehler

About this episode

Why are indie game funding deals getting harder in 2026?

In this episode, I’m joined by Pontus Maehler, games industry advisor and Co-Founder of Agora Gaming Partners, an advisory firm focused on video gaming M&A, publishing, and fundraising.

He breaks down the real state of game publishing, project financing, China publishing opportunities, and how indie studios can survive the current market.

We cover how publishing deal terms have changed, why vertical slices matter more than ever, common mistakes developers make when pitching publishers, and what actually gets games funded today.

If you’re an indie developer, game founder, or anyone trying to understand the business side of the games industry, this episode is for you!

Connect with Pontus Maehler

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