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The Gaming Playbook
Game Development
· 69 min
20-Year AAA Marketer Breaks Down Game Branding 101 | Edward Newby-Robson
With Edward Newby-Robson
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About this episode
What actually is a game brand, and why do so many studios still get marketing wrong?
Today, I sit down with Edd Newby-Robson, a senior games industry marketing leader with 20+ years of experience across EA, Codemasters, Avalanche Studios, and iconic franchises like Need for Speed, Dirt, The Hunter: Call of the Wild, and more.
We break down what brand really means in games, why marketing should start at the beginning of development (not launch), and how studios can survive in a world where 18,000+ games launch every year on Steam.
Whether you’re an indie developer, AAA marketer, producer, or founder, this episode is a masterclass in modern game marketing, positioning, and brand strategy.
Connect with Edward Newby-Robson
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