Mobile Game Marketing in 2025: Why Most Games Fail & How to Win | Peter Fodor

In this episode of The Gaming Playbook, Harry Phokou sits down with Peter Fodor, founder and CEO of AppAgent, a top-tier mobile marketing agency behind games from Supercell, Netflix, and Scopely. Peter shares the unfiltered truth about why most mobile games fail to scale, the critical mistakes studios make, and how to win in today’s privacy-first, saturated market. Expect deep dives into:

Whether you’re a mobile dev, a UA manager, or building the next breakout title, this episode will make you rethink your strategy from the ground up.