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The Gaming Playbook
Game Marketing
· 71 min
Why Mobile Games Can’t Grow Like They Used To | Adam Jaffe
With Adam Jaffe
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About this episode
Today I’m joined by Adam Jaffe, a mobile gaming marketer with nearly two decades in the industry. He was Playtika’s 10th employee and Head of User Acquisition, and later served as VP of Marketing at Social Point.
We talked about why organic growth in mobile gaming has become so much harder, where studios should be looking for new users now, and why pouring more money into marketing won’t save a product that isn’t ready to scale.
If you’re building, marketing or running a mobile game business and want a clearer picture of where the market is heading, this episode is for you.
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