“The Events Playbook” with Simran Whitham, CEO and Founder of FORMAT

Today’s guest is Simran Whitham, founder and CEO of FORMAT, the award-winning events production and creative agency. With over 8 years of experience in marketing and production across the events, video games, and digital creative industries, Simran has co-founded and worked as Head of Marketing at Tri-Heart Interactive, Head of Player Engagement at Milky Tea, Lead Social Media Manager at The Lowry Theatre, and marketing executive at VR/AR studio XR Games. Along the way, he gained invaluable experience that inspired him to create FORMAT, a leading games industry community nightlife event. In this episode, Simran delves into the secrets behind organising successful and profitable events. He shares the journey of FORMAT, from its inception to groundbreaking gaming events, and offers practical advice on everything from generating lead flow and tracking attendees to finding the balance between profitability and fun. Simran also provides insights on overcoming challenges, networking strategies, and how to make your event stand out. This podcast is ideal for event planners, aspiring entrepreneurs, and anyone interested in the events and games industries. Whether you’re looking to launch your first event or seeking ways to optimise and grow your existing business, this podcast is for you.