How to Sell More Copies of Your Game in China | Magnus Lysell

Today, I’m joined by Magnus Lysell, co-founder of Light Up Games and a former product manager at Paradox Interactive, where he worked on games including Cities: Skylines and Surviving Mars. He now helps developers and publishers launch games globally, with a particular focus on China.

We talked about why game developers often think about China too late, how publishing and marketing games there actually works, and what developers need to know about localisation, Steam, Bilibili, Heybox, pricing and local partners.

If you’re a game developer, studio founder or publisher looking to reach more players, understand the Chinese games market or build a smarter global publishing strategy, then this episode is for you!