How To Get Money In Games Industry with Pontus Mahler, Co-Founder of Agora Gaming Partners

Today’s guest is Pontus Mahler, co-founder of Agora Gaming Partners, a global investment bank and advisory firm focused on video gaming. With over a decade of experience in creating, managing, and driving projects within gaming & esports, he’s now focused on creating business opportunities in the video game industry and aiding talented gaming startups in reaching the next levels with guidance, and collaboration with investment & publishing partnerships. In this podcast, he dives into the 2024 investment landscape and the rights and wrongs of dealing with publishers. With experience reviewing thousands of pitch decks, Pontus shares what actually works when securing funding and offers practical advice on negotiating with publishers. We also explore the key differences between VCs and publishers, and whether angel investment is a viable option, wrapping up with a rapid-fire Q&A. This podcast is ideal for game developers, indie studios, double- and triple-A companies, and anyone looking to better understand the funding process, pitch strategies, and publisher negotiations.