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The Gaming Playbook

Mobile Gaming

· 54 min

How the Top Mobile Publishers Monetise with AI | Kseniia Maiboroda

With Kseniia Maiboroda

About this episode

Today’s guest is Kseniia Maiboroda, CEO and Co-founder of Elevatix, an AI-powered LiveOps platform built to help mobile games reach their revenue potential. With a strong high-tech and mobile gaming background, Kseniia previously led technical product management for social casino games at Playtika. Over her seven-year career, she’s delivered innovative solutions for top-grossing games, helping clients like Voodoo see substantial gains in player engagement and purchase conversions. From quick SDK integration to fully automated liveops, Kseniia’s approach allows game studios to optimise revenue rapidly, without the hassle of extensive setup or management overhead. In this episode, Kseniia shares her journey of creating Elevatix, an AI-driven platform that personalises in-game offers to boost mobile game monetisation. She explores the real-world applications of AI in understanding player behaviour, crafting custom offers, and enhancing user experience, all without relying on personal data, making these tools accessible even for smaller studios. This episode is ideal for mobile game developers, industry professionals, aspiring founders, and anyone interested in the transformative role of AI in gaming.

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